Why send cold email from a separate domain?
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A separate sending domain protects your main domain's reputation. Mailbox providers like Gmail and Yahoo judge senders partly by domain reputation and spam complaints. If cold outreach draws complaints, a lookalike domain takes the hit instead of the domain your invoices, client email and website depend on. Each sending domain still needs SPF, DKIM and DMARC.
How we do it
- Lookalike domains (for example, try-yourbrand.com) that redirect to your real site.
- SPF, DKIM and DMARC set up on each one.
- About 14–21 days of warm-up before full sending.
- A small number of mailboxes per domain, at modest daily volumes.
- Open and click tracking off.
FunnelIQ's own cold email follows the same rule: it never comes from getfunneliq.com.
Sources
Questions people ask
Why not send cold email from my main domain?
Mailbox providers judge a domain partly by complaints. A separate domain takes that hit instead of the domain your clients, invoices, and website use.
Does the separate domain still need authentication?
Yes. Each sending domain still needs SPF, DKIM, and DMARC, and we warm new ones for about 14–21 days.
Does FunnelIQ send cold email from getfunneliq.com?
No. FunnelIQ's own cold email follows the same rule and never comes from getfunneliq.com.